our story

Malka means queen. That's no coincidence.

What started as a necessity after my big chop became an empowering movement where women reclaim their beauty beyond their hair. Meet me, Sashaa, founder and CEO of Malka London. Born in Martinique, raised in Paris, and now building in London, I'm what we call a Third Culture Kid. May my journey inspires you to believe in your dreams.

Malka London

Before it all · Paris

Before the crown, there was the curl.

For as long as I can remember, I have had a complicated relationship with my hair. I believed my beauty lived there — in my curls, and nowhere else. My worth, my femininity, my identity. All of it, I thought, depended on what grew from my head.

Summer 2019 · London

A blowout in Dalston.

I had just arrived in London to prepare my move. I wanted a blowout — something simple. I found a small salon in Dalston. The hairdresser picked up a hot comb and ran it through my curls. She burned my hair. That moment, without knowing it, was the beginning of everything.

July 2019 · Toulouse

The big chop.

I was scared. Scared of losing myself, scared of not recognising the woman in the mirror. And then the scissors did their work — and what I felt afterwards was something I hadn't expected. Freedom. Strength. A version of myself I didn't know yet, looking back at me.

February 2020 · London

Protect But Make It Fashion.

The world stopped. And I started. When the pandemic hit, I saw the opportunity to start something that would allow me to express my style while covering my face. I launched my first brand — Protect But Make It Fashion. Nine months later, I got a commission order to make 500 bespoke face masks for the brand Kugali. I made it by hand with my seamstress, Olga, from her London apartment. This experience changed my life, again.

April 2021 · London

The first crown was born.

The masks were done. The pandemic was fading. But my hair was growing back — and I still didn't know what to do with it. I had always dreamed of wearing head wraps but I never knew how to tie them, or which fabric to choose without damaging what I was slowly growing back. The frustration was real. So I did what any entrepreneur does — I turned it into something. After days of research and trials with Olga, the answer arrived: a satin-lined bonnet paired with a matching band. The crown was born.

2021 → 2023 · From London to the Caribbean

From Portobello to Martinique.

We started where we were — Portobello Market, then Brixton and Hackney markets. My reputation grew as being the woman who sold head wraps on the streets of London. Then Paris. Brussels. And then I took the crowns home — to Martinique, where I'm from. To Guadeloupe. Women travelled to find us. They came back with their first crowns — worn, loved, lived in — ready for a new one. That's when I understood what Malka London really was, a movement.

2026 · Back to the roots

Still here. Still crowning.

Five years in, and the mission has never been clearer. I lost myself and the brand's purpose at times. But Malka London is returning to what it has always been at its core: products that help women feel beautiful, empowered and confident while protecting their hair. While we are here to keep building, I aim to create a true community of women who feel they have found their tribe because they at least share one thing in common: their crown.

Malka. Queen, in Hebrew.

My mother is from Martinique. My father is Sephardic Jewish — I met him at 25, just before moving to London. He pushed me towards entrepreneurship, almost without knowing it. When the time came to rename the brand, Malka felt inevitable. A word that carries both of my heritages. A word that says exactly what this brand believes.

"Queens are not born. They are made."

  • FREE SHIPPING FROM £200

  • EXCHANGE WITHIN 30 DAYS

  • ORDER NOW, PAY LATER WITH KLARNA

1 of 3