My Story

Charlotte Sashaa Ismael


At 15, I was passionate about fashion so I started to study fashion design. But I was steered away from it as a career path, being told there was no prospect in this area. I decided to take another direction and studied accounting and cosmetics hoping to find my path. 


At 20, I left France.

Guided by my love for black American culture, I landed in New York City to practice my English and quickly understood that I wanted to live in an English-speaking country. 5 years later, in September 2019, I took the leap and moved to the Hackney district of London where I began my London adventure as a bartender six months before the start of the pandemic.

BBC Interview Protect But Make It Fashion

What could have been a big obstacle was actually a blessing because it was during the first lockdown, in March 2020, that I decided to start my first brand Protect But Make It Fashion. The idea came to me following my observation of the sudden increase in the wearing of face masks in the streets. It was then that I decided to create my own face masks in order to highlight my style and my personality. So, with £100 in my pocket, I bought a sewing machine, got some fabric, designed the pattern and started selling my products through social networks. At this time, I also had the opportunity to collaborate with Kugali, a London brand that creates comics inspired by African stories, which ordered 500 personalized face masks from me.


One year after the release of the first face masks, I wanted more than anything to continue the entrepreneurial adventure but this time with a new ingenious and revolutionary product: the Crown. This fashion accessory, consisting of a bonnet lined with satin and its long matching band, allows the Queen who wears it to create an infinite number of hairstyles. Thus in April 2022, the brand becomes Malka London.

 Malka London crown

The Crown was originally created because I needed it for my textured hair: lockdown made me lazy and I didn't want to style or care for it anymore. I wanted something easy to put on that could still show off my style. Quickly, I wanted to make other women benefit from it, who like me, had the same type of hair and encountered the same problems. It was then, by participating in international markets and fairs, that I discovered a real need among women suffering from hair loss and/or alopecia, particularly following chemotherapy or an emotional shock, who find the choices of elegant and non-stigmatizing products are still limited in today's mainstream market.

Malka London

 Today, I have a genuine desire to invest myself in women in order to encourage them to gain self-confidence without having to worry about their hair, to feel beautiful and elegant while wearing their crowns and to feel strong. and powerful. I also want to create a community of Queens around the world.