At Malka London, we believe that identity is a tapestry woven from diverse threads, and each thread tells a unique story. Our journey begins with Sashaa, formerly known as Charlotte Ismael, a remarkable woman whose life and experiences have shaped the essence of the brand.

Sashaa's story is one of fusion and discovery, of embracing the beauty of her mixed-race Martinican and Sephardic Jewish heritage. Growing up in the vibrant city of Paris, she found inspiration in fashion and black American culture from a young age. By the time she turned 15, her passion for self-expression through style had ignited a fire within her that would drive her path forward.

Seeking to understand herself on a deeper level, Sashaa embarked on a transformative journey that led her to the bustling streets of London. It was there that she not only explored her identity but also honed her command of the English language. Armed with ingenuity and an entrepreneurial spirit, she responded to the challenges posed by the COVID-19 pandemic with creativity. Enter "Protect But Make It Fashion," a brand born from her sewing talents that produced stylish surgical masks. Through dedication and hard work, Sashaa's designs gained attention and admiration.

The pivotal moment arrived when an order for 500 custom-made masks came from none other than the director of Kugali, a renowned comic book brand inspired by African narratives. This order injected the financial impetus Sashaa needed to take her creative aspirations to the next level.

Sashaa's personal journey, marked by the challenges of transitioning and embracing her natural hair, led to the creation of "The Crown" – a stylish and effortless headwrap that would soon become an iconic piece of the Malka London brand. With "The Crown," Sashaa not only celebrated her journey but also offered a symbol of empowerment to women facing their own journeys of self-discovery.

The resounding success of "The Crown" paved the way for a significant transformation. Sashaa embraced her Jewish heritage and adopted the name Malka London, signifying the blending of her diverse roots into a harmonious whole. This transformation propelled Malka London onto a global stage, where it resonated with women from all walks of life, united by the desire for unique, meaningful fashion.

As Malka London, Sashaa embarked on a mission to bridge cultures and celebrate individual stories. From local markets to international trade fairs, the brand has become a vibrant meeting point for women, fashion, and empowerment. Through our creations, we invite you to be a part of this journey, where every piece tells a story, and every story becomes a thread in the tapestry of Malka London.


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